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The Joneses – sp – Very close to the beginning of the film, you realize that the Jones family who are moving into an affluent suburban area are actually a business team who pretend to be a family of a loving couple and two teenagers. Their purpose is to infiltrate the neighborhood, win the friendship and hearts of each of their peers and influence them to buy and consume all the expensive and glitzy things which they are being paid to promote. This is a clever premise which allows the film to attempt to explore some of the things that are wrong with our society where materialism often predominates over meaningful relationships. David Duchovny does a sensitive portrayal of the so-called Dad of the family. His pretend wife is Demi Moore who is the leader of the “team” who mostly is strictly business but for unexplained reasons shows some ambivalence. Amber Heard and Ben Hollingsworth do good acting jobs in their roles as pretend teens who take on the youth of the community with more than just parties. There seems to be a lot of driving around in Audis and hitting golf balls as well as promoting cosmetics. While the characters evolved and changed, we in the audience were not very moved. It was part comedic and part a grim movie. Perhaps they couldn’t decide which way to go. The ending was drawn out and didn’t seem right or satisfying. (2010)